The World Petroleum Council (WPC) will now operate under the new name of WPC Energy.

The organization will expand its focus to “lead the global transition to a low-carbon energy system, achieved through a diverse and sustainable mix of energy sources.”

The organization will have a new visual identity, including a modernized logo and the new tagline: The World Forum for Energy Transformation.

This rebrand project was undertaken over the course of three months in 2023 in a co-created approach, led by Interbrand. The panel also included the president, the secretariat and a special focus group representing a cross section of its national committees and encompassing an inclusive mix of age and genders.