World Petroleum Council Renamed To WPC Energy
The World Petroleum Council (WPC) will now operate under the new name of WPC Energy.
The organization will expand its focus to “lead the global transition to a low-carbon energy system, achieved through a diverse and sustainable mix of energy sources.”
The organization will have a new visual identity, including a modernized logo and the new tagline: The World Forum for Energy Transformation.
This rebrand project was undertaken over the course of three months in 2023 in a co-created approach, led by Interbrand. The panel also included the president, the secretariat and a special focus group representing a cross section of its national committees and encompassing an inclusive mix of age and genders.
- Corporate Announcement